Debt-Burdened Debbie
Marketing Manager
Drowning in $68k of student debt, trying to build a life anyway.
Personas
Follow 12 financial personas navigating life's biggest money moments. Each story is grounded in real math and real trade-offs.
Marketing Manager
Drowning in $68k of student debt, trying to build a life anyway.
Senior Software Engineer
Tech lead with $340k in unvested RSUs and no plan for them.
UX Designer (on leave)
New mom. One income. Trying to figure out if the numbers work.
Product Director
Burned out. Wants 6 months off. Terrified of the financial fallout.
High School History Teacher
52, $38k in retirement savings, and finally paying attention.
Regional Sales Director
Just inherited $180k. Has no idea what to do with it.
Data Analyst
Saving for a house in the most expensive city she could have chosen.
UX Research Lead
On track for FIRE at 42. Or so she thinks.
Marketing Director (returning to workforce)
Splitting assets, rebuilding solo. The math is harder than the marriage was.
Co-Founder & CTO
$500k in startup equity. Zero liquidity. One big question: when does this become real money?
VP of Operations
Kids are gone. House is paid off. Now what?
Independent UX Consultant
Good months, bad months, and no idea how much to save for taxes.
VP Finance & Senior Product Manager
Two high incomes, two 401(k)s, two opinions on money. Zero coordination.
Hospital Administrator
$800k saved. 60% in cash. Terrified of the market — and of outliving her money.
Senior Executive
Good income. Hidden account. A marriage held together by avoidance.